LO3: Researching

Organisations
BARB- collects market research
PamCo - NRS
Rajar - radio and audience research



Difference between secondary and primary research :

secondary research

Definition - Secondary research uses already existing data, then this is summarised and collected to increase effectiveness
Methods - 

• Data on the internet - the BBC websites
• Educational institutions
• Public libraries 
• journals - personal account 

Advantages -

• Less expensive 
• Less time consuming - can be search wherever and whenever
• Widely available research
• can compare information
• written by professionals 

Disadvantages -

• Research must be creditable
• Research may not be up to date
• Depends on the quality of primary research 
• may not be official e.g .org
• bias information 

Primary Research

Defintion

Methods

• Surveys/questionnaire to taget audience - visualisation - software e.g Serveymonkey.com
• Focus group - arrange for a group of people to give you verbal and written feedback - represent your audience, arrange a tike and day for them to give you feedback and location, could be filmed, could show them footage.
• interview - arrange for a group of people to give you verbal and written feedback - represent your audience, arrange a tike and day for them to give you feedback and location, could be filmed, could show them footage.

Advantages

• Target questions for feedback 
• detailed feedback qualitative data 
• forces the audience to explain there answer 
• you can use the feedback to make changes 
• Quantitative data - yes or no questions, quick to analyse 
• cost effective
• focus group - get different opinions, can keep asking questions - qualitative data
• interviews -get different opinions, can keep asking questions - qualitative data

Disadvantages

•  Qualitative data - time consuming to analyse because its a detailed answer
• quantitative data - too simple, does help improve the product 
• focus groups - Must be clear about how the session will be documented - need to find alternative - time consuming - accessibility and ethical issues, payment issues, people agreeing with the majority for the sake of it, time consuming to analyse the results to much information 
• interviews - Must be clear about how the session will be documented - need to find alternative - time consuming - accessibility and ethical issues, payment issues, people agreeing with the majority for the sake of it, time consuming to analyse the results to much information