definition - an issue that affects target audiences feelings negatively. making sure the media product is accessible to an audiences regardless of their, beliefs, race, gender, sexuality, size, ethnicity.
does not cause offence or disturb those who uses it.
- effects pre production.
- access to all - language, font size, physical, colourblind equipment
- appropriate
- offensive material - images, words
exam question: identify and explain 2 potential ethical issue based on the brief (6)
3 ethical issues ASOS have thought about.
- racial issues
- size
- individuality
Educational video game aimed to 8-12 year olds about healthy eating,
ethical issues
character choice:
- gender - split of boys and girls
- race - black white and Asian
- size - big and small
- style - different styles of clothing
- religion
- appropriate age - to appeal to the target audience
positive use of language
command words
different dietary requirements
appropriate consequential image - not too graphic
ASA banned it.
ethical issues
- sexual object on young person
- flower - virginity
- 'buy this perfume young people and you can lose your flower'
consequences:
- product taken down/banned
- reputation effected negatively
- loss in revenue
- potentially sued
