LO1: Crowdfunding case study

Product: The Pebble

• The creator of the Pebble wanted $100 thousand, he achieved this by using the app Kickstarter.
• The Pebble was a smartwatch which was seen as the 'coolest watch ever' as it worked with Android and Apple that could call and send texts.
• the Pebble went above the target and raised $10 million. 
• some interesting features of the pebble would be that you could Skype,text and read sport scores on this tiny interface.
• I believe it is a success as it was crowdfunded to a bigger number what was required by a significant deficit, also it would have made a lot of profit as it was worth $740 million.
•  However throughout the years the pebble has taken a massive decline in worth as the product in the last few years has got significantly better as companies like apple an android have created their own watches which has better features and more up to date to the user.
• Also the types of watches have increased like for fitness and for specific things that people need.
• at this moment in time the pebble is famous for being one of the first smart watches and is seen as an antique.