Product: Friends
campaign: Red Bull
Digital Animation
Product: Kung Fu Panda
Radio Production
Product: Radio 1
Graphic Novel
Product: Marvel Infinity War
Digital Photographic Product
Product: Harry Gallagher (Nightscape)
The copyright act can apply to the tv product in this example it would be the TV show friends. The act must be considered when using the 'Ill be there for you' song firstly created by the band 'The Rembrandts' the makers of friends must have made a deal to show recognition in the show to tell the viewer that the iconic song is not made by the people who made friends. An agreement was made and in the credits of every episode The Rembrandts is credited for their creation of the song, this led to more income from the use of the song. Ethically the producers of friends would have to make sure their humour is not too extreme and could offend certain people. They will have make sure people know that friends is a comedy and that people shouldn't take their jokes too seriously. An example could gender and the producers dealt with this by having 3 male actors and 3 female actors. OFCOM would be the regulator for friends
The people at Radio 1 must apply to the Data Protection act to keep their employees data safe that they had to give to be granted the job at Radio 1. this data would be encrypted for the event that the files at radio 1 had been accessed illegally. Also the copyright act could be related to radio 1 aswell. An example of this could be telling the listeners who is the artist the recently played song and telling them who also featured in it to make sure they get recognition aswell. Ethically Radio 1 must not say things that offends any certain group of people because if they did then that would mean a decrease in listeners and exposure. PRS would be the regulator for Radio 1
Harry Gallagher who is a professional photographer and would have to take the intellectual property rights when it comes to his photos and his Nightscape brand. On his Nightscape website he has made sure that it is clear that every single picture is taken by him and is clear to the viewer on his website. Also Harry Made 'Nightscape' his trademark and brand so he has created a IP to protect his brand that he created individually so he can sue people who misuses his photographs or any of his work. Also to keep his brand unique by making sure his brand is trademarked and is known. He must think that his pictures does not offend groups of people and make sure he takes photos that seem appropriate for his website for ASA. If he did then this would lead to his reputation being shown negatively and his website may be banned. W3C would be the regulator for his website and have the power to take it down.
The creators of Dreamworks Kung Fu Panda will have to pay attention to libel and slander as the media may critique the film in a manner that may be seen as extreme and unnecessary or untrue that is portrayed to the public or a certain amount of people. An example of this may be if a newspaper puts on their front page in bold writing 'Kung Fu Panda is a terrible film that encourages Animal abuse' the creators see this and think that if people believe this then income will decrease because a well respected newspaper that is printed worldwide has claimed a negative statement but has not backed it up with any hard evidence, and people will believe it. The creators can take the writer of this article to caught for Libel and Slander in a civil court and get them to formally apologise and retract their statement. Another way would be a fine to the newspaper company also leading to their reputation decreasing. The animations would be copyrighted as they created it by owning the animators company thus meaning they own it. The creators must not stereotype certain ethnicities because if they do then there film may be banned or their scene may be taken out. BBFC would be the regulator for Kung Fu Panda and have the power to ban it.
The makers of the Marvel comics are obliged to give their readers information on who created the story featured in the comic and give them the information of the price of the comic and no surprise costs and make sure they keep it within reason. Also they should tell the public where it was made and when. Also they should tell the reader when the next comic is going to be released. Also they should tell their staff their contract in detail so they are treated fairly. Also the creators of the Marvel comics would have to take copyright act as well as if their pictures are misused then they would loose money. They should copyright their pictures and their brand to keep misuse at the minimum. if their pictures were misused then they could sue and receive damage payment. The makers must make sure that the comic book is not too graphic for their target audience. if it is too graphic then that comic may not be allowed to be sold. BBFC would regulate this because the comic has recently been turned into a film.
Red Bull would have to consider the Intellectual property rights as they are being promoted by social media sites like Facebook. Red Bull must use equipment that Facebook seem appropriate. Red Bull should mention and promote Facebook as they made Red Bull's income increase and help support them. Because Facebook did this, Red Bull should give Facebook exposure and advertisement maybe with a race that can only be seen on Facebook so people have to pay to see it thus giving Facebook more income. This may be signed in a legally binding document or a contract. This will give Red Bull all the more reason to be clear in their intellectual property rights. They must make sure that they allow all ethnic riders so it is fair and they don't seem racist because if they did then people may not want to ride and even watch thus creating a loss in revenue. W3C would have the power to cut Red Bulls ties with Facebook and cancelling the social media campaign.
An example for freedom of information act would be a product like a computer based data storage product that holds peoples personal information, people should have access to this as it is their data and they have a right under this law. If the company does not apply then it would be bad exposure and could be sued.
Most of these companies have to think of all the 5 acts to make sure their product is successful that's why these acts are taken seriously and updated every few years.
Intellectual property is used in every single media, this is because all of these products have been created. As all have a logo and a name with a purpose.
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