WAGOLL - Production Schedules feedback

Introduction shorter - less waffle
conclusion shorter - less waffle

I did good :)

LO3: Researching

Organisations
BARB- collects market research
PamCo - NRS
Rajar - radio and audience research



Difference between secondary and primary research :

secondary research

Definition - Secondary research uses already existing data, then this is summarised and collected to increase effectiveness
Methods - 

• Data on the internet - the BBC websites
• Educational institutions
• Public libraries 
• journals - personal account 

Advantages -

• Less expensive 
• Less time consuming - can be search wherever and whenever
• Widely available research
• can compare information
• written by professionals 

Disadvantages -

• Research must be creditable
• Research may not be up to date
• Depends on the quality of primary research 
• may not be official e.g .org
• bias information 

Primary Research

Defintion

Methods

• Surveys/questionnaire to taget audience - visualisation - software e.g Serveymonkey.com
• Focus group - arrange for a group of people to give you verbal and written feedback - represent your audience, arrange a tike and day for them to give you feedback and location, could be filmed, could show them footage.
• interview - arrange for a group of people to give you verbal and written feedback - represent your audience, arrange a tike and day for them to give you feedback and location, could be filmed, could show them footage.

Advantages

• Target questions for feedback 
• detailed feedback qualitative data 
• forces the audience to explain there answer 
• you can use the feedback to make changes 
• Quantitative data - yes or no questions, quick to analyse 
• cost effective
• focus group - get different opinions, can keep asking questions - qualitative data
• interviews -get different opinions, can keep asking questions - qualitative data

Disadvantages

•  Qualitative data - time consuming to analyse because its a detailed answer
• quantitative data - too simple, does help improve the product 
• focus groups - Must be clear about how the session will be documented - need to find alternative - time consuming - accessibility and ethical issues, payment issues, people agreeing with the majority for the sake of it, time consuming to analyse the results to much information 
• interviews - Must be clear about how the session will be documented - need to find alternative - time consuming - accessibility and ethical issues, payment issues, people agreeing with the majority for the sake of it, time consuming to analyse the results to much information 

LO3 Production Schedules

planning out what will happen and when it will happen. A organised display of what will happen
activities in chronological order
grid layout
features

• tasks 
• time frame 
• contingency plan- back up plan 
• milestone - date it will be done
• resources

team leader or production manager would make this.

effective features

• organised
• time scale 
• clear layout
• each task has its own milestone
• time effective
• everyone knows what they're doing
• factors in delays
• adaptable 
• cost effective
• less expenses 
• can be made when ever 

ineffective features

• too complex
• could be inaccurate
• realistic time frame 
• adapting milestones - taking delays into account 
• tasks not clear
• not having back up
• no visuals  

Target audiences

Games- ed Mock feedback

my mark - 26/32 - Distinction
next level - 28/32 - Distinction star
Lost most marks on the 20 mark question - I got 15/20 - add more examples, need examples from the brief if 3 marks or more. never said a SWOT analysis should be in pre-production
needed to add an example on Q4 as I missed a mark

LO2: Regualtory Bodies

LO1: Ethical Issues

definition - an issue that affects target audiences feelings negatively. making sure the media product is accessible to an audiences regardless of their, beliefs, race, gender, sexuality, size, ethnicity.
does not cause offence or disturb those who uses it.

• effects pre production.
• access to all - language, font size, physical, colourblind equipment
• appropriate 
• offensive material - images, words

exam question: identify and explain 2 potential ethical issue based on the brief (6)

3 ethical issues ASOS have thought about.

• racial issues
• size
• individuality

Educational video game aimed to 8-12 year olds about healthy eating,

ethical issues

character choice:

• gender - split of boys and girls
• race - black white and Asian 
• size - big and small
• style - different styles of clothing
• religion 
• appropriate age - to appeal to the target audience

positive use of language

command words

different dietary requirements

appropriate consequential image - not too graphic

ASA banned it.

ethical issues

• sexual object on young person
• flower - virginity
• 'buy this perfume young people and you can lose your flower'

consequences:

• product taken down/banned
• reputation effected negatively
• loss in revenue
• potentially sued